Domestic watermelon promotion program starts

The National Agricultural Chamber and the Agricultural Marketing Centre Nonprofit Ltd. launches a promotion program to popularize Hungarian melon.

The program is launched with the co-operation of six chain of stores – ALDI, Auchan, CBA, Lidl, METRO and SPAR. The campaign aims to raise consumer awareness of high-quality domestic melons and watermelons, and to familiarize the customers with the new breed and products to stimulate conscious consumer behavior.