AI-generated ads can have a negative influence on consumer perception

By: Trademagazin editor Date: 2025. 02. 20. 15:50

According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands.

This article is available for reading in Trade magazin 2025/2-3

The results of the study, presented at the Consumer Electronics Show (CES) in the US in January, indicate that consumers instinctively recognise AI-generated ads and they find them less appealing, and often “distracting”, “boring” and “confusing” if compared to traditional ads. Although AI-generated ads reinforced established brand associations, they triggered weaker memory activation in the brain than traditional ads. In the study more than 2,000 participants viewed AI-generated ads of varying quality. //