Consumers are no longer looking for heavy red wines

Over the next five years, Bordeaux is expected to produce fewer wines, with climate change further accelerating these changes. Lack of access to water is anticipated to become a major issue, critical for the wine production process. However, besides climate change, winemakers also confront other issues. Although the region is renowned for its red wines, declining global demand has led consumers to opt for lighter wines and beer instead. In France, the number of breweries continues to rise, and beer sales are increasing, whereas wine sales are decreasing.

French wine is also losing popularity abroad, with exports dropping by 5% last year. Meanwhile, other wine regions such as Germany are experiencing the positive impacts of climate change, as rising temperatures benefit their wines.