Three Quarters Of Consumers Have Scanned A QR Code On A Food Or Drink Produc

By: Trademagazin editor Date: 2022. 09. 19. 05:00

Some 75% of consumers say that they have scanned a QR code on a food or drink product, with half doing so regularly, a new study by market research firm Appinio on behalf of spiritsEUROPE has found.

Convenience, reliance, and readability of information are cited as the greatest advantages of digital labels, according to the study

According to the study, which took place across five European countries, Germany, France, Italy, Spain, and Czechia, almost all (95%) those who scan QR codes on products believe that they ‘offer a useful way to get detailed product information’.

Convenience, reliance, and readability of information are cited as the greatest advantages of digital labels, according to the study.

Moreover, a large majority (87%) of respondents are in favour of policies to ensure that product-specific information conveyed digitally is truthful and accurate.

Last year, spiritsEUROPE, together with the wine sector, launched U-Label, an e-labelling initiative that enabled consumers to access information about the wine and spirits they purchase via a QR code.

European Supermarket Magazine