The impact of the Black Friday and the Sunday store closure on domestic e-commerce

By: trademagazin Date: 2015. 11. 12. 11:55

The Christmas season begins with the Black Friday in e-commerce, while despite the Sunday store closure we still not buy more online – according to the joint Online Retail Index research of GKI Digital and Árukereső.hu.

OKI index

The holiday season begins, retailers are optimistic

The holiday season – like last year – is expected to begin in the webshops in late November this year with the Black Friday promotions. During the last Online Retail Index survey of this year, the three quarters of the surveyed e-retailers indicated that they do not want to miss the special period that takes place at the end of November.

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