Fanta is ‘bold not boring’ with first ever brand identity
Fanta has ensured its new look is “bold not boring” as it introduces its first ever global brand identity, created by Jones Knowles Ritchie, the design-led creative company to bring a “consistent and cohesive” look to the brand.
The move is part of an ongoing strategy to unify the Fanta brand around the world, with a consistent brand identity and packaging, which will allow it to sit consistently alongside other Coca-Cola Company brands such as Coca-Cola and Sprite – which was also recently redesigned.
The fresh branding remains unmistakably Fanta, but has been carefully designed with the intention of inspiring people to find the fun in life with bright, bold designs that it says “punch through the routine of everyday life”.
The new logo and custom typography now embody the presence and personality of Fanta, but with a POP! The brand color system is comprised of unique and identifiable colors that provides the brand with an endless range of flavor possibilities.
The Coca-Cola Company recently rebranded classic soft drink brand Lilt as Fanta Pineapple and Grapefruit, a move which was met with dismay by many.
Related news
Coca-Cola signs $1.1bn deal with Microsoft in generative AI push
The drinks group has been working with generative AI for…
Read more >Emmi acquires majority stake in Brazilian dairy producer from Coca-Cola
Emmi Group’s Brazilian subsidiary, Laticínios Porto Alegre, will acquire a…
Read more >Accessible products can be a real help for people with disabilities
According to the World Health Organisation (WHO), 30 million adults…
Read more >Related news
Grilling cheese didn’t go up in smoke
The average price of grilling cheese is much higher (nearly…
Read more >What do shoppers say about the new retail tools?
At the beginning of the year, Consumer Panel Hungary GfK–YouGov asked panel…
Read more >Special foods ranking: 1. Diabetic, 2. Low-carb, 3. Lactose-free
Different special diets and foods are frequently discussed, and it…
Read more >