Fanta is ‘bold not boring’ with first ever brand identity

By: Trademagazin editor Date: 2023. 04. 10. 09:35

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Fanta has ensured its new look is “bold not boring” as it introduces its first ever global brand identity, created by Jones Knowles Ritchie, the design-led creative company to bring a “consistent and cohesive” look to the brand.

The move is part of an ongoing strategy to unify the Fanta brand around the world, with a consistent brand identity and packaging, which will allow it to sit consistently alongside other Coca-Cola Company brands such as Coca-Cola and Sprite – which was also recently redesigned.

The fresh branding remains unmistakably Fanta, but has been carefully designed with the intention of inspiring people to find the fun in life with bright, bold designs that it says “punch through the routine of everyday life”.

The new logo and custom typography now embody the presence and personality of Fanta, but with a POP! The brand color system is comprised of unique and identifiable colors that provides the brand with an endless range of flavor possibilities.

The Coca-Cola Company recently rebranded classic soft drink brand Lilt as Fanta Pineapple and Grapefruit, a move which was met with dismay by many.

Grocery Gazette