Amazon sets the pace in grocery personalization, Dunnhumby finds

Amazon outranks all other retailers in terms of its ability to provide personalized experiences for shoppers, according to a report published Tuesday by data analysis firm Dunnhumby.

The report, which draws on data from Dunnhumby’s Retailer Preference Index, found that a retailer’s ability to provide targeted savings, offer local products and deliver a frictionless shopping experience were the top three drivers of how consumers perceived its approach to personalization. Dunnhumby found that a retailer’s targeted savings capabilities were responsible for 45% of its personalization score.

Grocers with higher personalization scores tend to generate more customer visits, bigger baskets and a larger share of people’s wallets, Dunnhumby noted.

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