Packaging is more important than ever before

By: Trademagazin Date: 2021. 03. 22. 10:21

DS Smith, one of the world leaders in sustainable packaging solutions has published its 2021 Packaging Trends Guide, which reveals 3 exciting new trends.

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>> Storytelling is a new trend that takes not only the packaging but also the brand to new level. Packaging that tells a story develops emotional ties with consumers, thanks to which they can identify with the company or the product.

>> Sustainability is becoming a fundamental value. The famous 5Rs (refuse, reduce, reuse, repurpose, recycle) will influence conscious brand building and packaging too.

>> Smart packaging designs function very well, they are attractive, interactive and they represent the future of consumer goods and e-commerce.

We might feel that the times we are living in are uncertain, but one thing is sure about the 2021 packaging trends: those brands that can communicate with people, give them the information and relationship they want, and make their lives easier are guaranteed to make huge progress in developing brand loyalty.

Contact us for more information:

DS Smith Packaging Hungary

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www.dssmithpackaging.hu

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