Packaging is more important than ever before

By: Trademagazin Date: 2021. 03. 22. 10:21

DS Smith, one of the world leaders in sustainable packaging solutions has published its 2021 Packaging Trends Guide, which reveals 3 exciting new trends.

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>> Storytelling is a new trend that takes not only the packaging but also the brand to new level. Packaging that tells a story develops emotional ties with consumers, thanks to which they can identify with the company or the product.

>> Sustainability is becoming a fundamental value. The famous 5Rs (refuse, reduce, reuse, repurpose, recycle) will influence conscious brand building and packaging too.

>> Smart packaging designs function very well, they are attractive, interactive and they represent the future of consumer goods and e-commerce.

We might feel that the times we are living in are uncertain, but one thing is sure about the 2021 packaging trends: those brands that can communicate with people, give them the information and relationship they want, and make their lives easier are guaranteed to make huge progress in developing brand loyalty.

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DS Smith Packaging Hungary

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