Packaging is more important than ever before
DS Smith, one of the world leaders in sustainable packaging solutions has published its 2021 Packaging Trends Guide, which reveals 3 exciting new trends.
>> Storytelling is a new trend that takes not only the packaging but also the brand to new level. Packaging that tells a story develops emotional ties with consumers, thanks to which they can identify with the company or the product.
>> Sustainability is becoming a fundamental value. The famous 5Rs (refuse, reduce, reuse, repurpose, recycle) will influence conscious brand building and packaging too.
>> Smart packaging designs function very well, they are attractive, interactive and they represent the future of consumer goods and e-commerce.
We might feel that the times we are living in are uncertain, but one thing is sure about the 2021 packaging trends: those brands that can communicate with people, give them the information and relationship they want, and make their lives easier are guaranteed to make huge progress in developing brand loyalty.
Contact us for more information:
DS Smith Packaging Hungary
ds.smith.sales@dssmith.com
www.dssmithpackaging.hu
blog.dssmith.com/hu (x)
Related news
Sustainability in focus: Generali EnterPrize competition for the 15 million HUF prize is launched
This year, the Generali Group is announcing the EnterPRIZE international…
Read more >Six thousand people participated in the Feed Your Mind Sustainability Challenge
Nestlé for Healthier Kids and Okos Doboz’s joint educational initiative,…
Read more >Competition Authority guidance for the fashion and textile industry on sustainability and eco-labelling
The international network of consumer protection authorities around the world…
Read more >Related news
Introducing the new general manager of Henkel Consumer Brands: Maurizio Salvaggio believes in the power of a team
On 1 April Maurizio Salvaggio took over the leadership of…
Read more >8 great ideas for a more conscious, accepting and livable future in the Solutions for Tomorrow challenge finals
The fifth season of the Solutions for Tomorrow challenge has…
Read more >Sustainability in focus: Generali EnterPrize competition for the 15 million HUF prize is launched
This year, the Generali Group is announcing the EnterPRIZE international…
Read more >