Coca-Cola Named Ireland’s Biggest-Selling Brand For 18th Year In A Row

The soft drinks brand isn’t the only brand to retain its top-ten position in the annual run-down of Ireland’s biggest selling brands

The soft drinks brand isn’t the only brand to retain its top-ten position in the annual run-down of Ireland’s biggest selling brands – crisp brand Tayto is holding steady at number two, dairy brand Avonmore is at number five, Brennans retains its number-six position, and Jacob’s has maintained its grip on the number-ten spot.

Changes in the top ten include Lucozade rising a place to take the number-three position, Cadbury Dairy Milk dropping a place to fourth, and Red Bull jumping to eighth position.

This means that 7UP – which last year relinquished the number-seven position that it had held every year since 2010, apart from 2019 – is now in the number-nine position.

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace. In compiling the report, NielsenIQ measures the sales performance of over 5,000 brands from over 200 product classes.

Irish brands have also performed well, with FULFIL rising up the rankings by 17 places, from number 44 to number 27, O’Donnells climbing by 15 places, from number 64 to number 49, VITHIT moving up by 13 places, from the number-43 position to number 30, and Ballygowan rising by 12 places, from number 24 to number 12.

Checkout Top 100 Brands 2022: The Top 10*

1. Coca-Cola
2. Tayto
3. Lucozade
4. Dairy Milk
5. Avonmore
6. Brennans
7. Monster
8. Red Bull
9. 7UP
10. Jacobs

esmmagazine.com