Coca-Cola HBC Magyarország enters the snack category

By: Trademagazin editor Date: 2022. 12. 08. 15:54

Coca-Cola HBC Magyarország is testing its latest biscuit brand in Hungary’s HUF 80bn snack market: MyWellness flavoured oat and functional biscuits are available in 19 Hungarian Auchan stores from November. Back in 2019, Coca-Cola HBC Magyarország’s parent company acquired Serbia’s market leader snack company Bambi for EUR 260m. //

This article is available for reading in Trade magazin 2022.12-01