UK: Half of Consumers Trading Down to Value Alternatives
Around half of UK consumers are trading down to value alternatives as a result of the ongoing cost-of-living crisis, new research has revealed. According to the Retail Economics-HyperJar Cost of Living Tracker, consumers are being more price-conscious, evidenced by half of households (46.9%) trading down to value items and almost two in five (38.7%) using voucher codes more often to stretch their spending power.

37.5% of consumers are delaying large purchases and buying essentials in smaller quantities (30.7%) as prices rise faster than earnings
The research also found, 37.5% of consumers are delaying large purchases and buying essentials in smaller quantities (30.7%) as prices rise faster than earnings. The report added that nine out of 10 consumers still plan to cut back non-essential spending, despite the energy cap freeze introduced by the government this month. This comes as 80.4% of people surveyed said they are anxious about their ability to pay for future energy bills, prompting people across the UK to put aside an extra £1.5 billion per month to cope with rising energy costs.
Related news
When buying cleaning equipment, value for money is more important than brand and reliability, according to a survey
Value for money is the most important consideration among Hungarians…
Read more >Consumer confidence in branded products is growing again in Germany
The popularity of private label products has somewhat waned and…
Read more >AI and social media have revolutionized shopping habits
As technology advances, consumer behavior has also changed significantly, with…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more…
Read more >Almost 20 percent cheaper food? The government is satisfied with the results of the margin reduction
“Thanks to the margin reduction, more and more products can…
Read more >