Grocery Sales In UK Slow As Shoppers Take Advantage Of Black Friday: Nielsen

Grocery sales slowed to +0.2% in the UK in the four weeks leading up to the start of December, as shoppers directed their spend towards Black Friday offers, according to Nielsen data.

In the corresponding four-week period last year, sales growth stood at 2.3%, the research firm noted.

During Black Friday week alone, supermarket sales were down 0.7%, ‘suggesting that non-food bargain-hunting may have taken precedence with consumers over food and drink purchases’, Nielsen said.

ESM