Dia earmarks EUR 150m for promotion in 2024
Spain’s Dia is earmarking EUR 150m for promotion and discounting in 2024. As part of this, the retailer will make weekly offers on more than 200 products, on which Club Dia members will be able to enjoy discounts of up to 40%. Dia plans to focus on fresh products to ensure that shoppers get the best possible price on essential items.
This article is available for reading in Trade magazin 2024/4
Related news
Makro Spain expands private label offering
Makro added 406 new private label products to its assortment…
Read more >Mercadona promotes healthy eating
As part of its commitment to healthy eating, Spanish retail…
Read more >Spanish government bans ultra-processed foods and energy drinks from schools
The Spanish government is banning ultra-processed foods and energy drinks…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian…
Read more >Pick Szeged Zrt.’s profit decreased, but its sales revenue increased last year
Pick Szeged Zrt.’s after-tax profit in 2024 was 6.7 billion…
Read more >