Dia earmarks EUR 150m for promotion in 2024

Spain’s Dia is earmarking EUR 150m for promotion and discounting in 2024. As part of this, the retailer will make weekly offers on more than 200 products, on which Club Dia members will be able to enjoy discounts of up to 40%. Dia plans to focus on fresh products to ensure that shoppers get the best possible price on essential items.

This article is available for reading in Trade magazin 2024/4