2020: The Year Of Fast Changing Consumer Behaviour

According to the latest report of PwC, new consumer trends grew stronger during and after COVID-19. These changes will make the retail sector to base their businesses on new foundations.

PwC’s latest Global Consumer Insights Survey publishes two researches about the habits and behaviour of urban consumers before and after COVID-19. The survey also highlights how the global break caused by the pandemic speeded up the spreading of digital life.

According to the survey, the pandemic and social distancing fundamentally changed consumer habits regarding work, eating, socializing and health care.

Furthermore, the importance of safety and protection grew significantly, and there is a bigger emphasis on sustainability as well.