In the beginning there was online

By: Trademagazin Date: 2017. 08. 14. 07:12

REON Digital is a Hungarian-owned communication agency that has mainly online focus. They do their work with exceptional professionalism, from planning to implementation to monitoring. Our magazine interviewed managing director Zsolt Heimberger, head of social media Katalin Varga and account director Dóra Györkös.

T.M.: – What differentiates REON Digital from other digital agencies?

Zsolt Heimberger:– Basically we are focusing on the online platform, but we also do many tasks that reach into the offline segment. We offer personalized services to partners and we try to treat every task as a top priority.

T.M.: – What does REON Digital’s org chart look like?

Zs. H.: – The spring of 2016 was a milestone for REON: TEN media’s social media unit has been incorporated by REON Digital. As a result of the merger, our team acquired 11 new colleagues and many new customers. The REON team has 30 experts in account, designer, IT and UX/UI units.

T.M.: – What inspires you in your work in the rapidly changing online world?

Zs. H.: – This is the field where one must be up-to-date all the time. We organize workshops and training programmes for colleagues, and there are complex team building events as well. REON Digital gives maximum support to those colleagues who wish to learn something new.

Katalin Varga: – We have launched a blog, where fresh articles are available for those who are interested in online marketing (smartspot.reondigital.hu).

Katalin Varga social media leader, Zsolt Heimberger managing director and Dóra Györkös account director

T.M.: – Which companies tend to choose REON Digital?

Zs.H.: – We don’t specialize in a single sector: we are in the lucky position to have partners from the FMCG world, building and construction, the hotel industry, real estate and telecommunications, just to mention a few.

T.M.:– Could you introduce a couple of recent projects that your are proud of?

K.V.: – We are responsible for the Facebook communication for Procter&Gamble’s Pampers brand on regional level. We paricipate in more complex projects too, such as the Amazing Babies campaign of Pampers and UNICEF last autumn: this CSR project donated tetanus vaccines to save the lives of 15,000 babies in 19 countries.

Dóra Györkös: – In the last 4 years REON wecreated all loyalty promotion websites for SPAR, the related activities and the communication in social media. We also manage the SPAR Facebook page, which has more than 750,000 followers.

K.V.: – We have been responsible for the social media platforms of Danubius Hotels Group for more than 4 years.

T.M.: – What are your goals for the future?

Zs.H.: – We would like to find new partners and do more integrated campaigns – we can make these really successful with our creativity, expertise and many years of experience.

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