Free beer and ice cream is a reward for cycling
In Bologna, Italy, the city administration encourages the public with free beer and ice cream to use bicycles, public transport, or go by foot instead of driving a car.
In Bologna, people who choose cycling, walking or public transport instead of driving a car will be rewarded with beer, cinema, or ice cream. An app captures user journeys with GPS data, and points can be redeemed in local stores for different products or services. (MTI)
Related news
The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic…
Read more >A new member has been added to the premium offer of Borsodi Sörgyár
This spring, Borsodi Sörgyár expanded its premium range with a…
Read more >Ice cream brands are waiting for the end of the ice age
Ice cream’s “troubles” started with the energy crisis of 2022,…
Read more >Related news
MPL – We don’t mind that it’s available, but we don’t necessarily choose it
As of March 28, 2024, online stores are obliged to…
Read more >The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic…
Read more >In April, the economic performance of the euro area expanded at the fastest rate in almost a year
In April, the economic performance of the euro zone expanded…
Read more >