The advertiser giant warns Facebook and Google
Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child – forbes.hu wrote after Financial Times and Reuters.
“As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online” – Keith Weed, Marketing Director of Unlilever told. “We cannot continue to prop up a digital supply chain — one that delivers over a quarter of our advertising to our consumers — which at times is little better than a swamp in terms of its transparency.” (forbes.hu)
Related news
Unilever launches Knorr meal cups to attract working consumers
The brand, recognized for its sauces and broths, is launching seven…
Read more >Can free Facebook and Instagram without personalized advertisements come?
Great anticipation preceded the decision of the EU Data Protection…
Read more >Euronics comes up with no frills advertising
Euronics’ new creative platform is launching with commercials without dialogue.…
Read more >Related news
Tesco is optimistic about its future in Hungary
In an interview with Pénzcentrum, Zsolt Pálinkás, CEO of Tesco…
Read more >Danone’s research looked at the popularity of herbal products
In 2024, Danone Hungary again participated in the regional research…
Read more >There are more and more bike stands following the recommendations of cycling experts at SPAR stores
SPAR Hungary equips its newly opened stores with comfortable and…
Read more >