Tesco is optimistic about its future in Hungary

By: Trademagazin Date: 2024. 05. 06. 12:39

In an interview with Pénzcentrum, Zsolt Pálinkás, CEO of Tesco Hungary, shared insights into the current state of the retail sector and the trends expected in the near future. The conversation touched on the rise of discount chains, the Hungarian government’s retail policies, and changing consumer habits.

The CEO mentioned that although smaller stores and discounters are currently favored due to their proximity to consumers, Tesco’s extensive product portfolio will provide a long-term competitive advantage. He emphasized that as the economic situation improves, consumers will likely spend more, which will benefit larger retail chains.

Pálinkás also discussed the challenges posed by special taxes and mandatory promotions, which significantly impact the retail sector’s operations. He explained that these measures distort the market and complicate the management of businesses, especially in a high inflation environment, which adds to the challenges.

Regarding consumer habits, the CEO noted that Hungarian consumers are becoming more price-sensitive, leading to an increase in demand for private label products. He believes this trend will continue in the long run, particularly if the economic situation stabilizes.

The issue of labor shortages, which severely affects the retail sector in Hungary, was also addressed. He mentioned that Tesco is continuously exploring the labor market and is open to employing foreign workers if it can alleviate the situation.

Finally, Pálinkás was optimistic about the future, stressing Tesco’s commitment to maintaining a long-term presence in Hungary and continuing to develop its local operations. During the interview, he expressed hope that both the retail sector and consumers would be able to adapt to the rapidly changing economic and market conditions.

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