Lidl Spain Launches Anti-Waste Bag For Fruit And Vegetables

By: Trademagazin editor Date: 2023. 03. 23. 09:56

Lidl Spain has introduced an anti-waste bag comprised of fruit and vegetables that do not meet aesthetic standards, but which are suitable for consumption.

Priced at €3, the bag includes goods with packaging that has suffered cosmetic damage, i.e. without damaging the quality of the product.

The initiative was tested in the 30+ stores of the German discounter in the Canary Islands, preventing the wastage of more than 20,000 kilograms of fruit and vegetables.

Following its success, the chain has now decided to roll out the initiative in the 650+ stores that it operates in Spain.

Michaela Reischl, director of CSR of Lidl Spain, stated, “Reducing food waste is one of our priorities, in terms of sustainability. We are firmly committed to prevention, planning and managing our assortment efficiently, to minimise the stock of surplus products.

ESM