Green Cloud is rewriting the rules of corporate sustainability: green energy as a competitive advantage

– What are the biggest changes in corporate energy focused decision-making?

László Pokol
CEO
Green Cloud

László Pokol: – Going green isn’t just a PR stunt anymore, but a rational and inevitable corporate adaptation and strategic decision. More and more companies understand that ESG considerations and sustainable energy use can bring not only reputational benefits, but also direct financial and operational advantages.

– What forms the basis of the Green Cloud service? How is it different from a simple electricity trader?

László Pokol: – Green Cloud is an open green energy marketplace that connects domestic producers directly with large corporate consumers. Through our long-term PPAs we provide real, physical green electricity – for example, from our own solar power plant in Szihalom – at predictable, competitive prices with complete security of supply.

Ildikó Varga-Futó
commercial director
Green Cloud

Ildikó Varga-Futó: – We believe that two key factors are necessary for green energy to truly gain ground: reliable physical resources and genuine professional partnerships. This is why our platform not only connects our customers with producers, but also accompanies them through every step of the green transition.

– Are there any tangible results?

Ildikó Varga-Futó: – Westend already covers nearly 70% of its energy consumption from green electricity. With OTP Real Estate Investment Fund Management and dm we are at a 30% renewable energy share.

– Which direction is the market going?

László Pokol: – The future of energy is decentralised, digital and green and the energy of the future isn’t only green, but also well-established, transparent and commercially beneficial: Green Cloud doesn’t just promise this, it delivers it today. (x)