Final report, Anuga 2017: export and innovation are the drivers of growth

By: Trademagazin editor Date: 2017. 10. 27. 09:12

Anuga is and remains the most important global business and communication platform of the food industry! Around 165,000 trade visitors from 198 countries were on location in Cologne in 2017. The most important decision-makers and buyers from all over the world informed themselves five days long about the latest innovations, experienced current trends live and ensured full stands. More than 7,400 companies from 107 countries presented products from all over the world. According to Gerald Böse, president-CEO of Koelnmesse, the Anuga trade fair brings the global supply and demand together very precisely.

Friedhelm Dornseifer, president of the Federal Association of the German Retail Grocery Trade (BVLH) told: anyone, who wants to get a picture of how the world will eat and drink today and in the future, comes to the right place at Anuga every time. Besides the presentation of innovative products, the latest trends in trading with food were also the key focus of the trade fair. And these are digital. But the digitisation isn’t going to lead to the end of the supermarket.

The entire trade was present in Cologne, both from Germany and abroad. They included Aeon, Ahold, Albert Heijn, Aldi, Auchan, Carrefour, Coop, Costco, dm, Edeka, Globus, Hofer, Jumbo, Kroger, Metro, Migros, Müller, Norma, Rewe, Rossmann, Sainsbury, Sams Club, Schwarz Group, Sobeys, Spar, Target, Tesco and Walmart.Amazon and JD.com were present from the online trade. The growing number of buyers from abroad was clearly noticeable from the increased number of visitors, explained Katharina C. Hamma chief operating officer of Koelnmesse.

The innovations, which as always were a key focus of Anuga, contributed towards providing the industry with new impulses and ideas. These trend themes included food and beverages that are rich in protein, new products on the theme ‘superfoods’ and numerous new ready-to-go/ready-to-eat ideas. Sustainable concepts as well as organic products were still high in demand, vegetarian and vegan themes were also a major focus. The next Anuga will take place from 5 to 9 October in 2019, but from spring 2018 you can already register for the No.1 trade event of 2019!. //