Magazine: WCleaning products: is the 7-year boom over?
In 2016 sales of cleaning products improved by 2 percent – in terms of value sales the category has been developing steadily since 2010. However, in the first half of 2017 this growth trend came to a halt. The positive sales trend of former years was primarily the result of price increase, as cleaning product volume sales didn’t change in this period. Another source of the increase in value sales was a structural change: the share of toilet rim block and cleaning wipe sales – these are rather expensive product categories – got bigger.
Nine from 10 households purchase some kind of cleaning product every year. 60 percent of households put general cleaners and toilet rim blocks in their basket, but the other categories are only purchased by no more than 30 percent of the households. As for buying frequency, some kind of cleaning product is bought 8 times a year, but with the exception of the two biggest segments, the various categories are only purchased 1-2 times a year. In addition to toilet rim blocks and cleaning wipes, innovative segments include various spray-type products, which are purchased by half of the households. //
Albert Szőke
senior product consultant
GfK
Related news
GfK’s European commercial purchasing power study is now available
The average commercial purchasing power in Europe is 6,517 euros…
Read more >Sustainable Hungarian cleaning products have arrived on the shelves of Auchan
CYCLE’s commitment to a sustainable lifestyle is rising to a…
Read more >Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >