Gap and Walmart Partner to Introduce Gap Home

By: Kátai Ildikó Date: 2021. 05. 28. 11:09

Gap is the first fashion retailer to partner with Walmart in the home space, delivering a multi-year partnership to offer timeless American style for modern living.

Walmart Gap Home

Strategic partnership

According to the press release published on walmart.com Gap and Walmart today announced a strategic partnership to introduce Gap Home, a new brand of home essentials available exclusively at Walmart. With this launch, two of the world’s most iconic brands have come together to bring Walmart’s scale and Gap’s brand heritage to life through signature style in a new product category for the first time – encouraging customers to shop for quality designs and timeless home essentials for their everyday lives.

Walmart Gap termékek

Exclusively on Walmart.com

Available to shop beginning June 24 exclusively on Walmart.com, the Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King Comforter Set perfect for dressing all spaces, from college dorms to forever homes. New Gap Home seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.

“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, executive vice president, Home, Walmart. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”

Style and enviroment

Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The launch collection is made with the planet in mind and features quality materials like denim and chambray with unique finishes at a pricepoint that is accessible to all customers. The Gap Home collection includes items made with organic cotton and recycled materials.

Walmart Gap környezet

In March, the retailer launched an exclusive cookware brand with actress Drew Barrymore called Beautiful Kitchenware.

Gap Home isn’t the only lifestyle brand formed by two retailers. Target partnered with Levi Strauss & Co. to release a collection of over 100 home, pet, accessories and apparel merchandise in January.