The heroes of ÖKO KALAND return – SPAR’s sustainability mini-series continues

The initiative was launched in September 2021, when SPAR presented a ten-part animation series for kindergarten and primary school children. The short, 40-second episodes told the story in the language of the youngest about topics that are crucial for sustainability, such as selective waste collection, reducing food waste, a healthy lifestyle or avoiding single-use plastics. The series teaches and entertains at the same time, and is now being expanded with new episodes, closely matching the atmosphere and content of the original series. The popular characters – Szellőcske, Vizecske, Tüzecske, Földecske and Szívecske – return to draw attention to the importance of environmental protection through new adventures, among other topics.

“The new episodes are consistently connected to the first series – both visually and thematically. The goal remains the same: to help children learn and master the basics of a sustainable lifestyle at a very young age through understandable, experiential stories. We believe that education is the key to a sustainable future, and this work must begin in childhood. With the ÖKO KALAND series, we are giving parents and teachers a tool that shapes children’s perspectives in a playful yet effective way,”

– highlighted Márk Maczelka, Head of Communications at SPAR Hungary.

The ÖKO KALAND series, created as part of the “SPAR – for a Sustainable Future” program, is another milestone in the company’s responsible environmental and social role. SPAR remains committed to contributing to a greener, more conscious future – where love and respect for nature become natural values ​​from childhood.