Coca-Cola’s iconic “famous” bottles are back!

By: Trademagazin Date: 2025. 04. 10. 11:34

Remember when you could add your own name or the name of your loved ones to the iconic Coca-Cola logo on your bottle? The unique campaign first ran in 2011, celebrating friendships and human connections. From April to the end of August this year, Coca-Cola is taking its “Share the Magic of Coca-Cola” campaign, which has already become well-known for its personalization, to a new level. The uniqueness of the innovative brand experience was ensured by the fact that consumers could add their own name to the logo of the well-known international company. Since 2011, a generation has grown up, so with the relaunch of the campaign, Generation Z also has the opportunity to experience the moments that strengthen friendships that the brand offers.

Coca-Cola’s “Share the Magic of Coca-Cola” campaign was a huge success in 2011. The unique bottles allowed consumers to recognize their own names and those of their loved ones. In doing so, the brand encouraged its audience to express a simple gesture that could strengthen and deepen their relationships through a shared soft drink. The return of the campaign also provides a new opportunity for young people, who will encounter the “named” bottles for the first time. In addition, the list of names has expanded significantly compared to 2011, and those with an eye for detail can find the pieces they like from more than 150 names and phrases.

The campaign also draws consumers’ attention to the fact that soft drinks are most enjoyable when consumed with loved ones and friends, encouraging them to share the experience. In a world where digital trends shape cultures and form communities, it may come as a surprise that 72% of Generation Z, considered digital natives, desire authenticity, self-identity, and the ability to form a real connection with their community. They understand that online interactions are often fleeting and that tangible care is also needed. This brings relevance and topicality to this year’s campaign, as personalized bottles are a simple way to show kindness to others.