Coca-Cola’s iconic “famous” bottles are back!

Coca-Cola’s “Share the Magic of Coca-Cola” campaign was a huge success in 2011. The unique bottles allowed consumers to recognize their own names and those of their loved ones. In doing so, the brand encouraged its audience to express a simple gesture that could strengthen and deepen their relationships through a shared soft drink. The return of the campaign also provides a new opportunity for young people, who will encounter the “named” bottles for the first time. In addition, the list of names has expanded significantly compared to 2011, and those with an eye for detail can find the pieces they like from more than 150 names and phrases.

The campaign also draws consumers’ attention to the fact that soft drinks are most enjoyable when consumed with loved ones and friends, encouraging them to share the experience. In a world where digital trends shape cultures and form communities, it may come as a surprise that 72% of Generation Z, considered digital natives, desire authenticity, self-identity, and the ability to form a real connection with their community. They understand that online interactions are often fleeting and that tangible care is also needed. This brings relevance and topicality to this year’s campaign, as personalized bottles are a simple way to show kindness to others.