SPAR launches a virtual influencer in Slovenia

SPAR Slovenia has introduced a virtual influencer called Sara, created with the help of artificial intelligence. Sara discusses social issues and the big questions of life in her posts on Instagram and TikTok. The character @nerelna.sara was created by a team of professional writers and creators. With its help SPAR hopes to inspire people to live better, healthier and more responsible lives in the digital environment.

This article is available for reading in Trade magazin 2024/2-3