International wine developments

During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine sector and wine market follow the international trends in many ways but in shifted phases and of course at different scale. Trying to describe the most important characteristics of the international developments there are some significant changes worth to highlight such as follows. The wine as a traditional product has been converted into innovative one. The wine as a local product has become a global one in terms of distribution and communication as well. The geographical origin one of the most important factor of wine in terms of ecological, technical and marketing value, but the grape-vine variety has also been strengthen from marketing points of view a lot. The brand a marketing tool for the producers and distributors has become also a valuable factor so as to concentrate their production, to simplify, to create better wine communication in the market. In the past century wine was regarded as a social product, but now it is rather a business good. The wine integrates so many cultural aspects and it still does, but at the same time it has definitely become a market product, produced and sold according to the markets. In Hungary the very exciting intermediate period when all these changes took place is still running creating daily difficulties for the producers, but also more possibilities to develop.