Global success from Miskolc: MiReHu’s awareness-raising programme reaches the top

By: Trademagazin editor Date: 2024. 09. 25. 11:11

Miskolc-based MiReHu Nonprofit Kft. has won another prestigious prize: the International Solidwaste Association (ISWA) honoured the company’s awareness-raising programme “May the R-power be with you, and you’ll be a superhero” with the 1st place in its 2024 communication awards programme.

MiReHu has been developing its popular awareness-raising activities for years, striving to innovate and speak to people in a new voice. Their programmes have already been recognised by a number of national organisations with various awards, including the Symbol of Sustainability award twice. The ISWA award is the biggest recognition of the company’s work so far.

ISWA’s mission is to promote and develop sustainable and professional waste management, and to facilitate the transition to a circular economy worldwide. The independent non-profit organisation has over 1,200 members in 93 countries. Each year ISWA rewards excellent initiatives and creative ideas that raise awareness and promote sustainable waste management. The winners are selected by a panel of ISWA community volunteers and leaders, and the awards are presented at the closing ceremony of the annual ISWA World Congress, which will be held in Cape Town from 15 to 18 September 2024. MiReHu’s campaign has combined different communication and educational elements in a special way, focusing on reducing and preventing packaging waste production. With the programme MiReHu has created a special world: we can learn by playing, at the same time doing something for the environment and a sustainable future. (x)

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