Online subscription loyalty schemes are about to take off in Hungary
According to a representative survey by PwC (earlier GKID) for eMAG, the most attractive benefits of subscription loyalty schemes are a discount on the total purchase amount (30%) and free home delivery with no or a low value threshold (27-27%). 22% of respondents consider free parcel delivery to be the most useful. As subscription loyalty schemes have only started a few years ago in Hungary, they are still a novelty: 5 out of 10 online shoppers admit to not being fully aware of what online retailers offer with these monthly/annual fee services.
This article is available for reading in Trade magazin 2024/8-9
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