Unilever Launches ‘World-First’ Paper-Based Laundry Detergent Bottle

Unilever has announced it is using a new technology to launch the first ever paper-based laundry detergent bottle.

A prototype has been developed for leading laundry brand OMO (also known as Persil, Skip and Breeze) and is set to debut in Brazil by early 2022, with an ambition for roll-out in Europe and other countries soon after, the company said.

Unilever noted it is also piloting the same technology to create paper-based hair care bottles.

Unilever said it has been able to use the technology to package liquid products in first-of-its-kind paper-based bottles, made of sustainably sourced pulp and designed to be recycled in the paper waste stream.

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