ZIMBO quality sells well

By: Trademagazin Date: 2017. 07. 19. 08:37

Szakács Hedvig

Szakács Hedvig

It is very important for us to tell shoppers that 96 percent of ZIMBO meat products sold in Hungary are made here, and one of the ways to do this is using the Hungarian Product trademark more widely – says Hedvig Szakács, managing director of ZIMBO Perbál Húsipari Termelői Kft. The company is already using the trademark on certain products, but these are private label products manufactured for retail chains. ZIMBO’s next step can be earning the right for trademark use for ZIMBO products.

German company ZIMBO started production in Hungary in 1998, building a factory in Perbál. In 2008 both the parent company and the Hungarian affiliate ended up in the ownership of Swiss company Bell AG. There are 200 people working in the Perbál factory. Almost 7,000 tons of products are made in a year and ZIMBO’s annual sales in Hungary amounted to HUF 6 billion last year.

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