Lipton unveils new competition for retailers

By: Trademagazin editor Date: 2024. 06. 14. 09:12

Lipton is kicking off the summer season with a competition for retailers by giving one shop-owner the chance to win a branded store takeover.

The push aims to drive awareness of the new 330ml can format. One winner, selected at random, will win a year’s supply of stock, free POS, decorations and Lipton merchandise for their store takeover. Not only this, but they will also receive their very own Lipton prize wheel which consumers can spin with every purchase of Lipton, giving them the opportunity to win prizes ranging from product through to merchandise.

Ben Parker, retail commercial director at Britvic, said:

“At Britvic, we’re keen to support our retail partners. With Lipton we can do just that, particularly during the summer months which is a key moment for Iced Tea and Lipton’s range of flavours and formats. Following the launch of our 330ml can earlier this year, we’re able to expand the consumption occasions of Lipton even further.”

“We know retailers sit at the heart of their communities and love to think of new ways to engage with their customers. The Summer Spin to Win competition does just that, giving one lucky retailer the chance to transform their store as well as the tools to interact with their customers on behalf of the Lipton brand.”

Talking Retail

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