Henkel strengthens with vegan products

Customers are getting more sensitive to processed chemical ingredients than before, so more and more people are looking for natural alternatives. Henkel has announced a new line of hair care products that contain natural ingredients to boost the German company sales – Origo wrote after Business of Fashion.

Henkel’s recycled products include cold-pressed oils, hair care products, natural-based hair colorants, and professional cleaners for hairdressers.

Hans van Bylen, managing director at a press conference, said that vegan products are currently a small part of the market but see a strong potential in the new product line. (origo)