Vegan products are the stars of Lidl Germany’s campaign

By: Trademagazin Date: 2021. 11. 08. 10:38

Lidl Germany is starting a marketing campaign through print, online, TV and radio to inspire consumers to purchase its Vemondo brand. This product range is comprised of alternative products that are plant-based and climate-neutral. Lidl Germany also calls attention to over 600 vegan recipes on the website.

This article was also published in 11/2021 of Trade magazin.

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