Vegan products are the stars of Lidl Germany’s campaign

Lidl Germany is starting a marketing campaign through print, online, TV and radio to inspire consumers to purchase its Vemondo brand. This product range is comprised of alternative products that are plant-based and climate-neutral. Lidl Germany also calls attention to over 600 vegan recipes on the lidl-kochen.de/vegan website.

This article was also published in 11/2021 of Trade magazin.