Pork is their trademark

On 2 September György Osvay, the CEO of Szerencs Agriculture Zrt. and Dr Antal Németh, the president of the Livestock and Meat Interprofessional Organisation and Marketing Board (VHT) ceremonially signed a contract in Abaújszántó, which rewarded 14 products of the Szerencs company with the Quality Hungarian Pork (KMS) trademark. The company has already been using the trademark with its live pig and pork since 2014. Companies that wish to use the KMS trademark have to meet strict criteria and pass the test of VHT auditors. After the signing Dr Németh told that the auditors thoroughly examine the whole production process, from animal feed production to the meat’s laboratory testing. So far the KMS programme has been a real success story: in the last 18 months contracts have been signed with more than 100 enterprises and consumer awareness of the KMS trademark grew from zero to 27 percent – in part thanks to partners such as Szerencs Agriculture Zrt., Nagisz and HAGE Zrt., the Bonafarm Group, Hajdúhús 2000 Kft., Pick Szeged Zrt., Auchan, Spar, Coop and Metro. The long-term goal is to make Hungarian pork the ambassador of quality meat in international markets too. In order to reach this goal VHT has started developing an information system, which will always have the latest data on how much KMS-certified meat is available where and at what price. Mr Osvay stressed that they had completed a HUF 500-million investment project, which had been realised in several stages: they modernised the production technology and built a new cutting and packaging plant too. (x)