Purcase and the female soul

By: trademagazin Date: 2010. 01. 22. 00:04

The male-dominated commercial sector pays alittle attention to the serving of female customers, despite 70 percent of the household consumer products are purchased by women and their purchasings are dynamically growing.

According to the international survey of the Boston Consulting Group (BCG); male managers have no idea about the essential role of women in the economy, or do not understand how they should serve them. The reasons are manifold, ranging from failing to carry out in-depth researches, so they do not know which channels the women use to obtain informations – reports Világgazdaság Online.

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