Global advertisement expands with 3.9 percent this year

“The communications landscape is changing all the time and we help clients navigate this complexity, helping them connect their brands with audiences using creativity, insight, planning, strategy and data to drive business results,” says Dentsu Aegis chief strategy officer, Dave Winterlich. “We look at all aspects of communications including paid, performance, content and even user experience to make sure we drive business results for clients.”

The US and the UK tend to be quite a bit ahead of Ireland when it comes to marketing trends

The Dentsu Aegis Dublin hub plays a significant role in the global business. “Marketing is a pretty small industry in Ireland and a lot of major brands see the country as an executional market with campaigns being run out of London. We view it in a different way, and we are serving our global clients out of our Dublin hub. We’re also pitching for global clients and 24 per cent of our revenue next year will come from global clients being serviced from the local Dublin hub. That’s really exciting.”

This is a view which should be shared by the marketing industry generally, he believes, and this prompted the partnership with Irish Times Media Solutions. “The US and the UK tend to be quite a bit ahead of Ireland when it comes to marketing trends,” he notes. “These trends usually arrive here as a result of a global campaign being run from overseas. We believe the Irish marketing community should move ahead of that and bring in the best of what’s happening globally whenever it is appropriate.”