Magazine: Some don’t like it hot

Sole-Mizo Zrt. put the Mizo Coffee Selection product range on the Hungarian market in April 2017, and it became the market leader in just a few months.

Sándor Szentesi
sales director
Sole-Mizo

Nielsen data shows that the Mizo brand’s market share exceeded 50 percent in the iced tea category last year – revealed sales director Sándor Szentesi. The company’s experience is that 300-350ml products are the most popular and shoppers are willing to pay HUF 200-250 for quality iced coffee products of this size.

Éva de Gereczné Rudnai
sales manager
Real Nature

According to Éva Gereczné Rudnai, sales manager of Real Nature Kft., the biggest segment of the iced tea category is traditional flavours such as espresso, cappuccino and latte macchiato. The company’s Nöm to Go coffees satisfy this kind of demand.

Foodnet Zrt. informed our magazine that the iced tea segment makes up for only about 6 percent of the coffee market, but this is the category that is developing the most dynamically.

Judit Pásztor
brand manager
Foodnet

Brand manager Judit Pásztor told: this year’s biggest sensation is the appearance of Starbucks® RTD (ready to drink) products in shops. The products are made from19-20 percent Starbucks® Fairtrade Roasted Espresso.

József Miskolczi
key account manager
Foltin Globe

József Miskolczi, key account manager of Foltin Globe Kft. talked to our magazine about their observation that their 250ml, premium-design canned iced coffee is still the company’s most popular product.

Ottó Prohászka
managing director
Tutti

Ottó Prohászka, managing director of Tutti Kft. told Trade magazin that theirs is a single-portion powder product. Due to iced coffee’s strongly seasonal character, the product is difficult to position. Auchan, Coop, Spar, Cba and Metro are all important retailer partners of the company.

Ágnes Pataki
brand manager
FrieslandCampina Hungária

Ágnes Pataki, brand manager of FrieslandCampina Hungária Zrt. mentioned the fact that coffee specialties have become trendier in the last few years. In line with this trend, popular iced coffee variants such as Cappuccino or Espresso also became more popular. It is important that lactose- and sugar-free products are also available now.

Based on consumer feedback, Sole-Mizo Zrt. has added three new coffees to the Mizo Coffee Selection range – all three are lactose-free and none of them contains added sugar. Products were first launched in six flavours and the company believes that these 100-percent arabica iced coffees satisfy almost every type of consumer need.FrieslandCampina Hungária Zrt.’s Milli brand is basically offering two types of milk-based, flavoured drinks, chocolate drinks and iced coffees. In the last few years Milli iced coffee’s product design went through an overhaul. In shops Milli products can be found in the UHT section, while in the dairy refrigerator Landliebe iced coffee and milk drinks are displayed.

In the last few years Real Nature Kft. has been expanding its product selection under the Nöm to Go brand name. Thanks to this sales are growing steadily from year to year. What is more, they not only offer NÖM to Go products to shoppers, but also Wiener Eiskaffe products – the iced version of real Vienna-style coffee that Hungarian consumers got to like very much. Foodnet Zrt. is the distributor of Starbucks® RTD products. They are launching five flavours, in two product sizes each. Chilled Classics products come in 220ml cups: Caffé Latte is based on the rich Starbucks® espresso, while Cappuccino is made with less milk than the Latte. Starbucks® Espresso Roast is the basis of Chilled Caramel Macchiato. Skinny Latte is made from Starbucks® espresso and lactose-free milk, without added sugar. Doubleshot Espresso is available in 200ml can format, made from Starbucks® Fairtrade roasted espresso and milk.

Tutti Kft. concentrates on export markets with its powder-based iced coffees. At the 2015 Superior Taste Award Tutti Iced Coffee was rewarded with three gold stars. This recognition is so prestigious that it has been of great help at trade fairs all over the world, e.g. in the Middle East, to sell several million portions of the product in the region’s shops. Besides traditional iced coffee, Foltin Globe Kft. now also offers EisCappuccino, EisMacchiato and EisMocca products, so everyone can find the products that suit their taste the best. //