Magazine: Butter: things are alright

Sándor Szentesi
sales director
Sole-Mizo

We don’t know how the butter market would have performed last year if product prices didn’t increase sharply. Even in these conditions Sole-Mizo Zrt. sold 5 percent more butter and butter spread than in the previous year. Sales director Sándor Szentesi told our magazine that butter and butter spread have become more popular in recent years. This is the reason why margarine companies have started putting ‘butter-flavoured margarines’ on the market.

Shoppers still like 100g butter the most, but demand is growing for larger products. More and more customers are looking for low-fat and salty butters. Sole-Mizo Zrt.’s Gazda butters are very successful in the market. These products target consumers who like traditional flavours and it is important for them to eat E-free foods. The company will introduce new butter products in the second half of the year.

János Volosinovszki
managing director
Nádudvari Élelmiszer

Nádudvari Food Kft. makes E-free butter spread, cheese spread and körözött (cottage-cheese spread with paprika and other spices). Managing director János Volosinovszki informed us: these products are characterised by high added value and fit into the current health trend very well. Products are available in 150-180g sizes, so they are also ideal for smaller households. Nádudvari Food Kft. has experienced no change in consumer taste in the last few years:

Rita Habuda-Salyámosy
marketing manager
Glatz Hungary

shoppers still like their plain butter spread the most.

Glatz Hungary is the distributor of Marilussy’s peanut butters. Marketing manager Rita Habuda-Salyámosy told our magazine that Marilussy’s peanut butters are made from top-quality Argentine peanuts. Peanut butter is still considered to be a special product in Hungary, but its popularity is growing: Glatz Hungary’s peanut butter sales increased by two-digit numbers last year. The company successfully launched the 500g variant, so now crunchy and creamy Marilussy’s peanut butters are available in 350g and 500g sizes. //