dm tests filling stations in Germany

By: Trademagazin editor Date: 2024. 03. 18. 09:11

Nuts, lentils, spelt pasta, muesli or coffee: in 15 selected dm stores in Hessen, North Rhine-Westphalia and Lower Saxony, customers have the opportunity under a recent dmBio pilot project to bring their own container and fill more than ten dmBio products for themselves.

According to the company, the expansion of the filling stations in dm stores was running up to 15 March. “One of our goals at dm is to avoid packaging. After all, the packaging material that our customers don’t take home doesn’t have to be returned to the cycle,” explains Kerstin Erbe, DM Managing Director responsible for product management and sustainability. “The easiest way to save on packaging is to offer our products unpackaged.” The introduction of the filling station is therefore a logical next step. “We are fulfilling our customers’ wishes and giving them a personalised and conscious shopping experience,” she says.

Customers can either bring their own containers or use the deposit containers available at the filling station. The stores participating in the pilot project are located in Bad Homburg, Bielefeld, Fulda, Hannover, Hattingen, Kassel, Lollar, Münster, Paderborn, Plettenberg, Recklinghausen, Schwerte, Soest.


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