Parmalat Introduces Its First White rPET Bottle For UHT Milk

By: Trademagazin editor Date: 2024. 02. 01. 09:50

Italian dairy company Parmalat has unveiled its first certified white rPET bottle for UHT milk made with 50% recycled plastic.

This project, developed by Parmalat’s R&D department in collaboration with Dentis Recycling Italy, involved a €21 million investment and the creation of three new production lines, two of which are located at Parmalat’s flagship factory in Collecchio.

Each bottle of UHT milk, at the end of its life cycle, can be recycled and reinserted into the production system, creating new value for consumers, companies, and the environment.

To make this commitment even more visible, the labels of UHT milk bottles will feature a special label accompanied by a QR code, which will provide information on correct recycling.

The new bottles will be used not only for Parmalat products but also for all other brands in the company’s portfolio, such as lactose-free Zymil. The goal is to have 100% recyclable bottles by 2024.

ESM

Related news