Trademagazin > News and articles > Company and Personal News > The glass Magnum comes in recycled plastic packaging
The glass Magnum comes in recycled plastic packaging
After tests last year, more than 7 million glasses of Magnum will be on European store shelves this year, coming in packaging made from recycled plastic. Previously, no suitable technology was available, so Unilever’s goals included supporting the development of a recycling method.
Following last year’s successful test period in Spain, Belgium and the Netherlands, amounting to around 600,000 units, Unilever will launch more than 7 million glasses of Magnum ice cream across Europe this year, with packaging made from recycled – and of course recyclable – plastic.
Related news
Unilever sells Venezuela ice-cream arm
Mack de Venezuela, the Venezuelan subsidiary of Mack de Colombia,…
Read more >Extreme summer, record heat: this is how chain stores are reacting to the heat
Budapest has never experienced such a high temperature as this…
Read more >Sainsbury’s To Launch Unified Retail Media Platform, Nectar360 Pollen
UK retailer Sainsbury’s has announced plans to launch Nectar360 Pollen,…
Read more >
More related news >
Related news
The European Commission proposes the introduction of a new type of tax
With the support of Unicum Riserva, the new series of…
Read more >A special collaboration between Unicum Riserva and the beck@grecsó duo: the “love cane peace” has begun
With the support of Unicum Riserva, the new series of…
Read more >Another recognition for Borsodi Brewery’s good workplace practices
Borsodi Brewery was awarded the Diverse and Fair Workplace Award…
Read more >