Nestlé Tests Recyclable Paper Packaging For KitKat
Food giant Nestlé has introduced recyclable paper packaging for KitKat as part of a pilot project.
The packaging will be available for a limited duration for its four-finger bar in Australia, across Western Australia, South Australia and the Northern Territory.
The company has entered into an exclusive partnership with local retailer Coles to produce more than a quarter of a million KitKat bars wrapped in paper.
It has added a QR on the pack as it seeks to gather feedback on the new initiative from consumers.
Packaging experts at Nestlé’s confectionery research and development centre in York, UK adapted and tested the.
Nestlé has described the move as ‘another positive step’ in the company’s efforts to use innovation to meet its packaging goals.
The company has pledged to reduce the use of virgin plastics by a third by 2025.
Other measures implemented by it include the rollout of recyclable paper wrappers for Quality Street last year, and recyclable paper packaging for all confectionery products sold under the Smarties brand.
Related news
Nestlé Unveils Oat And Fava Bean Plant-Based Beverage
Nestlé has unveiled a new plant-based beverage developed from oats…
Read more >This year is all about values: food and drink trends in 2023
Plant-based food: ups and downs According to Forbes, the 10%…
Read more >One of the European centers of pet food production is located in Bük
The pet food that rolls off the most modern production…
Read more >Related news
Economic activity in the euro area picked up more than expected
The economic performance of the euro area improved to a…
Read more >Completely alcohol-free and with a unique taste: here is the new Stella Artois 0.0%
Az idén 50 éves Borsodi Sörgyár új, 0,0%-os alkoholmentes termékkel…
Read more >Sesame cream was recalled by dm
dm-drogerie markt Kft. recalled the dmBio sesame tahini cream from…
Read more >