McDonald’s and TerraCycle’s Loop pilot reusable coffee cup initiative in England

McDonald’s is piloting a reusable coffee cup scheme in partnership with TerraCycle’s reusable packaging service, Loop, to reduce single-use waste to landfills. In a global first for the fast-food giant, six McDonald’s locations in England will introduce returnable cups that are cleaned and reused.

Once the customer is done with the drink, they can be returned either to one of the piloting restaurants or to a specific Loop-branded collection bin.

In store, customers can receive their £1 deposit back in the form of cash, a voucher or simply get a new reusable cup for their next hot drink. At kiosks, customers can receive a voucher or their money back via the Loop app, depending on the bin it’s returned to.

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