Unilever redefines the concept of beauty

Unilever has announced that as part of launching its new Positive Beauty programme, the company will stop using the word ‘normal’ on all beauty and body care products and in advertisements. This is just one of the many steps the maker of Dove, Lifebuoy, Axe, Rexona and several other products is taking to question the traditional concept of beauty and to contribute to a more inclusive attitude towards beauty. In addition to this, Positive Beauty will also step up Unilever’s science, technology and innovation programmes.

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