Piros Mogyorós is available again
In 2014, Mondelez Hungária stopped production of the legendary Hungarian chocolate brand Piros Mogyorós (Red Hazelnut). A Hungarian firm with a strong confectionery and trade experience is now re-establishing its production and distribution, based on an agreement with the former manufacturer – origo wrote after figyelő.
Figyelő interviewed Szabó György, co-owner and managing director of the P.O.P. Ltd. Thanks to this company, the Piros Mogyorós (Red Hazelnut) willi be available again on the shelves of several large supermarket chains – Auchan, SPAR, MOL and OMV – for the Christmas season. (origo)
Related news
Hungarian confectionery industry: balancing between challenges and opportunities
In 2024 the winners in volume sales were ice cream…
Read more >Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform:…
Read more >The favorite cake of Hungarians is dobostorta
Whether homemade or store-bought, cakes play an important role in…
Read more >Related news
An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >The price fall in PENNY continues
PENNY Hungary continues to slash prices on basic household and…
Read more >Heineken quenches its thirst for data management with artificial intelligence
Heineken Simplifies Data Analytics for Employees with SAP AI Solution.…
Read more >