VMLY&R’s national brand research has examined nearly 700 brands

VMLY&R Hungary has once again examined brands. From the 2019 results of the agency’s long-standing, unique research, the Brandasset® Valuator (BAV), reveals how our country’s brand map has been redrawn in recent years.

During the research, the strength, the uniqueness, relevance of a brand appreciation and recognition were examined, but the results also provide a more accurate picture of the brands’ image attributes and brand using habits of the consumers. In addition to international multinational companies, well-known Hungarian brands and Internet portals were also examined.